Emporio Armani is a more youthful inspired Armani Line that markets for younger adults. The line is the third-least expensive Armani Brand and can be bought at its 13 American boutiques and over 140 worldwide boutiques, making it the largest distributed Armani brand. Products encompassed by this brand include ready-to-wear clothes, sunglasses, perfume, accessories and watches with sportily urban style. The line is considered a "bridge line" as it features higher-end products than Armani Exchange or Armani Jeans but is not as expensive as the exclusive Armani Collezioni or Giorgio Armani ('black label') lines.
In deed, Emporio Armani is considered as a 'precious" of Armani family since every item of this line is designed by Giorgio Armani personally and appears Milan Fashion Week annually.